To impart relevant skills to the unskilled youth by means of a structured, practical and scalable framework making them employable and thus meet the dynamic needs of the automobile Industry.

The skill development program will

  1. Ensure Individual students with a higher sense of awareness
  2. Increase ability for greater understanding of self, career, organizations & customers
  3. Generate higher level of productivity and retention in the industry
  4. Establish a standardised industry oriented training
  5. Leveraging expertise and best student practices for the industry
Student learning and placement cycle


Training Framework

The technical training methodology is “ learning by doing “

This has been our differentiator.

  • Includes videos, customer case studies, product ( cut section ) demos and presentations.
  • Quizzes, weekly tests and technical and soft skill combined assessments.

Every trainee is involved in learning the technical and practical aspects captured in student notes and presented.

Self presentations improve the ability to assimilate


  • Is prepared in conjunction with the Industrial Partner
  • Industry wise skill mapping
  • On the job training plan is customized to dealership / OEM
  • OEM approved training center, tools and curriculum
  • Co certified by Urjja & Industrial partner/ dealership
Productivity Impact
  • Higher retention of the candidates
  • Initial skill map aligned with internal skill map
  • Higher probability of “ fast track ” growth






  • Creating employability and progressive impact on the youth of the society
  • To transform the automobile landscape into a structured and skill driven industry


  • This skill village, facilitated by Urjja will be in association with government organizations/
    sector councils (FADA, NSDC, ASDC) and other relevant bodies of the Auto industry.
  • The skill village will cater to the following segments initially and may extend to Auto ancillary and finances over a period of time


  • Passenger Cars
  • 2 wheelers
  • Commercial Vehicles